The BOSS ORANGE Watch collection, targeting a more urban audience, was launched in 2010 for men whose success is achieved through a passionate approach to all things. In line with these personalities and characterized by an authentic vintage appeal infused with eclectic influences, BOSS Orange Watches offer unusual, unexpected and unstructured combinations of key components and materials and they are an expression of the metropolitan spirit of the BOSS Orange collection. Further in step with the BOSS Orange Menswear collection, BOSS Orange Watches emphasize the line’s authentic urban charm and trendy toughness. Characterized by the streamlined shapes and pure lines of steel cases, often teamed with polyurethane bezels and straps, this fun jeanswear-inspired collection comes in a range of pure colors, enhanced by vibrant BOSS Orange accents. The dials are easy to read with pure Arabic numerals and hour-markers. Promoting individual expression and reflecting life’s unexpected twists with their unusual materials, vibrant colors, intricate details, and unique and distinctive design features, BOSS Orange Watches represent a new lifestyle language that transcends cultural differences and geographical borders.