Entirely in tune with the current trend towards focusing on essentials in terms of both styling and function, the BOSS Watches collections for men and women are the perfect complement for the BOSS wardrobe, once again proving that true class never goes out of style. Whether in business circles or the private sphere, one of the major keys to self- confidence is a sense of being dressed just right for the occasion, in an outfit “tailored” to your individual personality and aspirations. True to their sartorial heritage, BOSS Watches stand for refinement and sophisticated elegance. Typically worn by dynamic characters, and synonymous with the elegance of refined classics, BOSS Watches are for individuals well able to hold their own in a world where impeccable choices speak volumes about character and personality. The brand combines these qualities with roots in traditional tailoring, creative details and ongoing innovation. The BOSS brand has always been defined by classic, yet contemporary styling and the new season is all about a fresh approach to timeless minimalism. This is clearly expressed in the BOSS Spring/Summer 2015 campaign that reasserts the values of the brand: minimal, precise and ambitious but with a newly unconstructed look that is more than downtown ready. Here, taking its trademark clean lines to another level, style is all about the wearer, as BOSS builds its latest collection around an aspirational archetype with a new edge.