It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The “plus” in the Tissot logo is the same as the Swiss flag, and symbolizes the quality and the reliability that the company’s watchmakers have proudly demonstrated since 1853. The innovative brand remains in it’s home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at it’s core. Tissot Watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high caliber of the brand has been repeatedly recognized, as in it’s illustrious history Tissot has been named Official Timekeeper and partner of MotoGPTM, FIM, World Superbike Championship, FIBA, AFL, the RBS 6 Nations Championship, and the World Championships of cycling, fencing and ice hockey. Tissot, which sells it’s timepieces in more than 160 countries around the world, is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches. As it continues to pioneer and create, Tissot stands by its signature of “Innovation by Tradition”.