Founded in Switzerland in 1918 by George Schaeren, Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura Mountains. The name Mido comes from the Spanish “ Yo mido” meaning “I measure”. Mido’s philosophy combines innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido’s unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. For nearly a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Watch Group, the world leader in watchmaking.